Off-highway electrification has moved from possibility to inevitability. Across construction, agriculture, and mining, OEMs are under pressure to deliver cleaner, quieter, and lower-cost machines. With the off-highway electric vehicle (OHEV) market expected to grow from around $8 billion in 2024 to over $80 billion by 2033, this is no longer an early-adopter phase – it’s an industrial revolution.

Electric vehicle (EV) engineers often invest millions to improve the main powertrain’s efficiency by fractions of a percent. Traction motors and inverters in modern EVs can already exceed 95% efficiency[1], so squeezing out an extra 0.1% is a costly challenge. Yet too often this hard-won gain is negated by overlooked auxiliary systems – the small motors and devices that support cooling, heating, steering, and other functions.

The global shift toward electric vehicles (EVs) is accelerating, but the pace differs vastly by country. Nowhere is this contrast more evident than in Norway, a nation that has emerged as the undisputed world leader in EV adoption. In this iNetic Traction article, we delve into why Norway’s EV uptake has been so remarkably successful and explore how it compares to the United Kingdom, the United States, and other European countries.

In the global shift toward electrification, having a resilient and capable domestic supply chain is no longer optional, it is essential. For OEMs, Tier 1s, and system integrators, proximity to key components, speed of iteration, and technical partnership matter as much as raw performance. At iNetic Traction, with deep roots in Andover, we believe the UK can and should host the next generation of electric motor and drivetrain manufacturing.

Electric vehicles (EVs) rely on two main types of motors for propulsion: AC induction motors and permanent magnet (PM) synchronous motors. Each technology has distinct operating principles and performance characteristics that influence vehicle efficiency, torque output, cost, and design decisions. Below we explore how each motor works, compare their performance metrics (efficiency, torque density, cost, maintenance, scalability), and provide guidance on choosing the right motor for an EV application.

At iNetic, we believe that electrification isn’t just about replacing diesel engines — it’s about rethinking how machines deliver power, control, and efficiency. That philosophy is at the heart of our latest project: integrating our fully integrated electro-hydraulic drive system — the iPA — into a Mobile Elevated Work Platform (MEWP). This initiative is part of a collaborative effort alongside our partners EV Parts and Quattro Group, bringing together advanced engineering, deep system knowledge, and real-world fleet expertise.

The path to electrification is no longer optional—it’s essential. But across industries, one-size-fits-all solutions don’t work. OEMs need electric powertrains that can flex with their platforms, scale with their production, and deliver performance without compromise. That’s where iNetic stands apart.

By introducing the rDA platform, iNetic is driving the next generation of high-efficiency electric propulsion solutions, helping to lower costs, increase range, and improve overall EV performance. This innovation aligns perfectly with the findings of the CODE Report, reinforcing that EVs are not only viable but also the most financially advantageous choice for the majority of drivers today.

The UK government’s upcoming changes to vehicle excise duty (VED), set to begin in April 2025, are making waves among drivers, particularly electric vehicle (EV) owners. These revisions mark a pivotal moment in the nation’s transition to cleaner transportation, aiming to balance the tax system while addressing the growing number of EVs on the road. While the changes bring new costs for drivers, they also hint at a more sustainable and equitable future for all. Let’s dive into the details and explore the bigger picture.